Example of Problems with Distribution
This production also demonstrates the technologies and abilities that Disney are capable of.
The link is below;
Alice in Wonderland Distribution Nightmare
Walt Disney
Origins of Disney
Walt Disney Part 1
Walt Disney Part 2
Walt Disney Part 3
Walt Disney Part 4
The Disney Brand
Walt Disney Animation Studios
The Disney Advantage
Disney Land Parks and Resorts
The resorts act as a huge investment and tourist attraction for the company and enables them to earn an outstanding profit. This business concept also adds to brand identity and loyalty for their customers. By expanding the Walt Disney style and concepts across many different ideas, it allows Disney's brand to grow in strength and become recognised across the world.
Disney's resorts allow people of all ages to be able to enjoy the Disney experience, whereas Disney's motion pictures may only appeal to a specific younger age ranged target audience.
Disney Land Paris
Disney Land Paris Updates
Question: How is Disneyland Paris doing today? Philippe Gas: During fiscal year 2009 there were many new reasons for visiting Disneyland Paris with the launch of Mickey's Magical Party which will be celebrated until March 2010. Despite a difficult economic environment, the resort continued to attract guests, especially from our proximity markets, France and Belgium. They came in even greater numbers with a 15.4 million record attendance and an occupancy rate above the average rate of the hotel sector. For our company, this year was also marked by progress made in terms of diversity with the signature of the Diversity Charter but also by the release of our first Community Report, which provides a snapshot of corporate responsibility efforts spearheaded by Disneyland Paris in regard to local communities.
Question: What will be new in 2010?
Philippe Gas: In April 2010 we will launch Disney new generation festival, with new entertainment. This summer three new attractions will open in the Walt Disney Studios Park's Toy Story Playland, inspired by Disney/Pixar's Toy Story and its famous characters. Once again these new festivities prove our capacity to reinvent ourselves and to create new experiences for all our guests.
Question: What is Disneyland Paris doing to maintain its attractiveness as the leading tourist destination in Europe? Philippe Gas: The current economic environment is challenging but we have numerous key assets. First, the strength of the Disney brand, marked by our team creativity and a high-quality service. Every day, our Cast Members offer our guests magical life-time memories, building upon the tradition of service excellence for which Disney is known throughout the world. It is important to continue to attract our European guests by meeting their expectations. That is why, despite a difficult economic context, our strategy to adapt our offers to changes in consumer behavior (last minute booking, looking for deals, etc.) allowed many Europeans to continue to come to Disneyland Paris. This loyalty to the Disney brand and our fundamentals place us in a good position for when the European economic markets will recover.
Disney's Competition
Although Disney may have been a leading founder in a revolutionary idea of animation, many businesses have begun to grow in skills and experience within the same field. Therefore Disney have had to remain extremely careful and to understand the contemporary market in order for them to continue in the leading position.
A key way in which Disney have done this, includes the introduction to the use of the Pixar company.
The company was originally owned by Lucasfilm, and was created to develop advanced animation technology for use in live-action movies. In 1986, the company was purchased by Steve Jobs, the head of Apple, Inc. The company developed the Pixar Imaging Computer, which met with a limited market although it attracted the interest of Walt Disney Studios, particularly through its short film demonstrations.
This enabled Disney to have the leading edge on the animation industry and placed their competitors way behind in the market.
From the introduction of Pixar, Walt Disney produced 'Toy Story', which was a world wide success.
- Following on from the Success of 'Toy Story', Pixar created 'A bug's life', 'Monster's Inc.', 'Toy Story 2', 'Finding Nemo' and many others. Each production being a huge success generating vast amounts of profit.
DIsney's representation of reality
Most of the Disney productions are created around various concepts of morals that could be seen to be included in the productions in order to teach children right from wrong.
Although looking back on some pieces of animation, the productions involve quite a dramatic representation of reality. For example in an animation with the narrative based around anti-nazi and hitler aspects.