Introduction

I will be researching the production company, Disney, as part of the media film industry. I will be beginning with the origins of Disney and how it was first established. I will be discussing and researching various issues, topics and concepts relating to Disney.

Example of Problems with Distribution

Here is an article from guardian.co.uk which explores the 'nightmare' that Disney had with a number of cinemas during the process of distribution. Alice In Wonderland is Disney's latest production and is set to be a big hit.
This production also demonstrates the technologies and abilities that Disney are capable of.

The link is below;



Alice in Wonderland Distribution Nightmare

http://www.guardian.co.uk/film/2010/feb/23/alice-in-wonderland-disney-cinemas

Walt Disney

Walt Disney

Origins of Disney

The Walt Disney Company, also known as Disney Enterprises, Inc. first began as a cartoon studio on October 16th, 1923 and has now become a global corporation. The Walt Disney corporation still continues to produce entertainment today and is now the worlds largest entertainment provider.
 Disney's founders were Walter Elias Disney and Roy Disney who both founded the Disney Brothers Cartoon Studio and later became Walt Disney Productions. 
 The Disney Company has now created sub divisions so that it can produce more matures content rather than its typical association with its family orientated brands. 

Disney is now mainly associated with its production of films produced by the Walt Disney Motion Pictures Group. 

Disney also operates the ABC broadcasting group that specialises in television networking which incorporates many channels related to Disney.
 
The Global Corporation of Walt Disney today now has annual revenues of approximately U.S. $35 billion.


Walt Disney Part 1

Walt Disney Part 2

Walt Disney Part 3

Walt Disney Part 4

The Disney Brand

The Walt Disney Corporation have successfully achieved a brand identity over many years and one that is known world wide. 
 A key element to the strength of Disney's brand identity is that they have established the trust with parents, where the parents understand that they can trust Disney not to stray beyond the family comfort zone.

One way of achieving this is through the morals and meanings that they portray in their films. Disney always try to convey some sort of positive value or message to the consumers. 

Walt Disney Animation Studios

Walt Disney Animation Studios

The Disney Advantage

The Disney Corporation believe in committing to creativity, excellence and innovation. They also believe in delivering a memorable experience and lasting impressions. 

 Walt Disney Studios is the foundation on which Disney was built. With the Creation of Mickey Mouse and Snow White and the Seven Dwarfs, the Disney name quickly became synonymous with quality entertainment.

Break Down of Disney:

The Walt Disney Studios distributes the motion pictures under Walt Disney Pictures, which also includes, Walt Disney Animation studios, Pixar Animation Studios and Disney Toon Studios (Touchstone Pictures, Hollywood Pictures and Mirimax Films).

The Disney Company has its own international distribution branch known as the Walt Disney Studios Motion Pictures International.

The company also has its own theatrical department known as the Disney Theatrical Productions which is one of the largest producers of Broadway Musicals. This side of the company also includes the Disney Live Family Entertainment and Disney on Ice.

Disney then also has its own music sector which specialises in the distribution of original music and motion picture sound tracks. This part of the business is known as the Disney Music Group which is under Walt Disney Records, Hollywood Record and Lyric Street Records.

Disney Land Parks and Resorts

The Walt Disney Company have established a number of resorts across the world for the public to visit.
Destinations include Hong Kong, Paris, Florida and California.

The resorts act as a huge investment and tourist attraction for the company and enables them to earn an outstanding profit. This business concept also adds to brand identity and loyalty for their customers. By expanding the Walt Disney style and concepts across many different ideas, it allows Disney's brand to grow in strength and become recognised across the world.
Disney's resorts allow people of all ages to be able to enjoy the Disney experience, whereas Disney's motion pictures may only appeal to a specific younger age ranged target audience.

Disney Land Paris

http://www.disneylandparis.co.uk/index.xhtml

Disney Land Paris Updates

Question: How is Disneyland Paris doing today?

Philippe Gas: During fiscal year 2009 there were many new reasons for visiting Disneyland Paris with the launch of Mickey's Magical Party which will be celebrated until March 2010. Despite a difficult economic environment, the resort continued to attract guests, especially from our proximity markets, France and Belgium. They came in even greater numbers with a 15.4 million record attendance and an occupancy rate above the average rate of the hotel sector. For our company, this year was also marked by progress made in terms of diversity with the signature of the Diversity Charter but also by the release of our first Community Report, which provides a snapshot of corporate responsibility efforts spearheaded by Disneyland Paris in regard to local communities.

Question: What will be new in 2010?

Philippe Gas: In April 2010 we will launch Disney new generation festival, with new entertainment. This summer three new attractions will open in the Walt Disney Studios Park's Toy Story Playland, inspired by Disney/Pixar's Toy Story and its famous characters. Once again these new festivities prove our capacity to reinvent ourselves and to create new experiences for all our guests.

Question: What is Disneyland Paris doing to maintain its attractiveness as the leading tourist destination in Europe?

Philippe Gas: The current economic environment is challenging but we have numerous key assets. First, the strength of the Disney brand, marked by our team creativity and a high-quality service. Every day, our Cast Members offer our guests magical life-time memories, building upon the tradition of service excellence for which Disney is known throughout the world. It is important to continue to attract our European guests by meeting their expectations. That is why, despite a difficult economic context, our strategy to adapt our offers to changes in consumer behavior (last minute booking, looking for deals, etc.) allowed many Europeans to continue to come to Disneyland Paris. This loyalty to the Disney brand and our fundamentals place us in a good position for when the European economic markets will recover.




Disney's Competition

The Walt Disney company faces competition like all industries. Although Disney have been a leading animation studio for many years, there are still a large number of competitors that are growing and becoming more well known.
These companies include;

- Fox Animation Studio
- Anima Studios
- Dream Works Animation
- Warner Bros. Animation

Although Disney may have been a leading founder in a revolutionary idea of animation, many businesses have begun to grow in skills and experience within the same field. Therefore Disney have had to remain extremely careful and to understand the contemporary market in order for them to continue in the leading position.
A key way in which Disney have done this, includes the introduction to the use of the Pixar company.





Pixar is a computer animation movie studio based in Northern California. Although initially the company was geared toward computer-generated imagery hardware, it eventually began producing completely CGI short films and feature length movies.
The company was originally owned by Lucasfilm, and was created to develop advanced animation technology for use in live-action movies. In 1986, the company was purchased by Steve Jobs, the head of Apple, Inc. The company developed the Pixar Imaging Computer, which met with a limited market although it attracted the interest of Walt Disney Studios, particularly through its short film demonstrations.


This enabled Disney to have the leading edge on the animation industry and placed their competitors way behind in the market.

From the introduction of Pixar, Walt Disney produced 'Toy Story', which was a world wide success.

- Following on from the Success of 'Toy Story', Pixar created 'A bug's life', 'Monster's Inc.', 'Toy Story 2', 'Finding Nemo' and many others. Each production being a huge success generating vast amounts of profit.

DIsney's representation of reality

Disney has attempted to incorporate some understanding of reality within their mythical style in their motion pictures. They do this by involving a number of morals and teachings in their animations.
Most of the Disney productions are created around various concepts of morals that could be seen to be included in the productions in order to teach children right from wrong.

Although looking back on some pieces of animation, the productions involve quite a dramatic representation of reality. For example in an animation with the narrative based around anti-nazi and hitler aspects.

Walt Disney - Anti-Nazi Animation

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